Waiting for a bus to arrive is really dull, isn’t it? Unless you’re at this London bus stop. For its latest ad campaign, Pepsi Max used augmented reality to turn a boring bus shelter on Oxford Street into a fake window that appeared to show a giant robot crashing through the road’s brickwork, amongst other weird and surreal objects.
This experiential pr, created around unusual scenarios on the street, was designed to engage the public in the brand’s new ‘unbelievable’ proposition.
Made us stop and stare, that’s for sure. Watch it here: https://www.youtube.com/watch?v=Go9rf9GmYpM