We are over-the-moon to announce that we bagged a Gold Award at last night’s CIPR PRide Awards in the Best Low Budget category.
The CIPR PRide Awards recognises the crème-de-la-crème (ahem) of Yorkshire’s PR talent and is the biggest PR-related event of the year in our region, so to win was a massive achievement for us. Plus, we were up against some brilliant campaigns from some of the biggest agencies in Leeds, making the win even sweeter.
We won the Gold Award for a campaign we carried out for bespoke tailors, Owen Scott.
The campaign saw us tap into last year’s Tour De France excitement that swept the nation and create the world’s first bespoke cycling suit for men – a business suit with added cycling-friendly additions that would take commuters from bike to boardroom with no change required.
The story was a massive hit with the media and we got coverage in all the main nationals and regionals, on BBC News and in key cycling and fashion press.
Here’s what the judges said about the campiagn: “The judges were blown away by both the fresh thinking of Content Soup and excellent results delivered within the budget. The idea was extremely creative and the overall campaign was well managed, with results indicating how the activity had delivered ultimately for the client. A brilliant low budget campaign!”
We’ll take that!
You can read more about our winning campaign here.