2018 is off to a flying start for Content Soup, because we’ve just been appointed by Chef Works Europe to deliver full social media and PR management for their UK operation.
Chef Works is a market-leading hospitality uniform manufacturer and distributor with a huge global customer base. This year, the company is invested in driving business forward in the UK and Ireland, taking on more UK distributors and selling its extensive product range directly to customers for the first time via a new UK-specific Chef Works ecommerce site.
We’ve been hired to set up and manage a full programme of social media and ongoing PR for the brand, including strategy, social advertising and large-scale creative campaigns aimed at creating online conversations amongst UK chefs. Soon we’ll be getting stuck into an influencer campaign to make sure the brand is endorsed and seen by all the right people in the culinary industry, with the ultimate goal of driving people to the new website where they can purchase their chef wear.
Emma, our new client, said: “Content Soup demonstrated a deep understanding of our brand and impressed us with their creative and intuitive ideas that will make us stand out on social media and really resonate with chefs and those working within the hospitality sector.”
Keep an eye on what we get up to with Chef Works via their new social media channels: