Ellen DeGeneres, you ruined our plans.

Our campaign to ban the selfies clearly didn’t reach the Hollwood A-list this week.

If you don’t live under a rock, you’ll have seen the most retweeted picture of all time from Ellen DeGeneres. Shame on you, Ellen (but kudos to Samsung, the maker of the phone which took it and orchestrated the stunt – very clever indeed). You’ve just given licence to a host of copycats and thwarted our efforts to reduce the amount of selfies in our newsfeeds. Bah.