We’re the PR agency for Sarah Beeny’s estate agent Tepilo and generate national and regional media coverage galore, but recently we’ve been helping the team out with organic SEO too.
Tepilo wanted to engage with new audiences and generate high quality organic links to help improve awareness of the brand and its search ranking. We knew exactly what to do, and came up with a creative lifestyle blogger campaign that would expose Tepilo to new audiences, whilst also getting those all-important links.
Two creative routes were developed – ‘My Tepilo Pad’ and ‘Beeny’s Advice’ – and we engaged with six high-profile and influential interiors bloggers with strong domain authority to create blog posts that would appeal to their readers and followers.
The bloggers, including The Pink House, Pippa Jameson, Swoonworthy, Big Bell Little Bell, Seasons in Colour and Love Chic Living, all developed their own spin on our campaign ideas and each developed unique posts full of gorgeous imagery that really helped highlight the Tepilo brand.
The campaign resulted in six brilliant blog posts (all with links), over 6,000 post views, over 50,000 social impressions and over 4,000 social engagements. Our goal of achieving exposure to new audiences and generating quality links was well and truly achieved, with the client hailing the campaign a complete success!
If you’re looking for creative ways to help improve your SEO, then get in touch on 0113 397 9892 and ask to speak to Jasmine or Nina.