Leeds is a city we know inside out. One of us was born and bred here, we’ve all been to university here, we started our business here and we’re proud to live here and call it our stomping ground.
As an agency, we know how to talk about the city. We’ve worked on numerous PR campaigns to bring more tourism to Leeds; penned the official city visitor guide for the Grand Depart 2014; written brochures aimed at bringing more investment to the region; and carefully curated video scripts to show off Leeds city living at its best. We also run a Facebook page for our client, Morgans, dedicated to making the most of living, working and playing in the city – so we know what we’re doing when it comes to promoting the city.
This is why Leeds Beckett University appointed us to work with them on a special ‘Life in Leeds’ microsite, aimed at giving new students a true insight into what it’s like to live and study in the city.
After getting inside the audience’s heads by talking to them (students) directly, we were able to craft an insight-led content list and site map. This covered all the usual things students want to know about – like nightlife, food & drink and culture – but we wanted to make the website a bit different to what had been before.
To do this, we took a more editorial direction with the content, coming up with feature ideas to supplement the standard info and making sure the site looked like a blog format that young people are used to seeing.
From ‘Top 10 most Instagrammable locations in Leeds’ to ‘Where to take your parents when they visit’, the features took on a different tone of voice for the university which the client really liked.
We also tapped up our contacts and got a selection of Leeds influencers (just great people doing cool stuff here, from bar owners to food bloggers to art scene pioneers) to take part in a section of the website where we asked them to share their favourite bits of the city and why they love being here. This is a stand-out bit of the site, and one that’s being landed on the most according to Google Analytics.
Here it is in all its glory, check it out: www.leedsbeckett.ac.uk/life-in-leeds.
If you’ve got a website you need copywriting, please get in touch… firstname.lastname@example.org / 0113 397 9892.